Rockwood Retirement Communities is now a Life Plan Community
November 30, 2016
by Lisa VanMansum
Rockwood Retirement Communities is proud to be part of a nationwide initiative to rename “Continuing Care Retirement Communities” (CCRC) as Life Plan Communities. This initiative is designed to help communicate to the public that communities like us are about so much more than care: We are about life, and living life to its fullest.
Why are we excited to be a “Life Plan Community?” As you know, the senior living field is preparing for the tremendous wave of adults that will start turning 75 in about five years. They are self-directed planners who aren’t looking for “care”; rather, they want a life filled with possibilities and options. As a Life Plan Community, we allow “planning” and “living” to merge. Having a plan in place—the security of the safety net provided by the availability of healthcare, coupled with the freedom from not having to manage all the day-to-day tasks that come with home ownership—allows residents to live life to the fullest.